Apps and software · 5 min read
App store optimization basics: how to rank your mobile app
A beginner guide to app store optimization (ASO): keyword placement in Apple and Google Play stores, screenshot conversion, ratings, and download growth.
Apps and software guides
Planning and building mobile apps and custom software.
Apps and software · 5 min read
Custom software vs off-the-shelf: costs and tradeoffs
Compare custom software vs off-the-shelf SaaS: upfront build costs, subscription fees, feature control, integration limits, and when to build vs buy.
Apps and software · 6 min read
How long does it take to build an app?
A realistic timeline for mobile app development: how long each phase takes from discovery and design to store review, and what causes project delays.
Apps and software · 6 min read
How much does app development cost?
Real 2026 app development cost ranges: discovery sprints, MVP builds, custom platforms, hourly agency rates, and the ongoing costs people forget.
Apps and software · 5 min read
How much does app maintenance cost?
Real 2026 app maintenance costs: annual budgets, server hosting, annual iOS and Android OS updates, third-party API changes, and emergency bug fixes.
Apps and software · 6 min read
How to budget for your app's first year
A line-by-line budget for an app's first year: discovery, the build, store fees, hosting, third-party services, maintenance and marketing, with price ranges.
Apps and software · 6 min read
How to build a HIPAA-compliant healthcare app
A guide to HIPAA-compliant mobile app development: PHI encryption rules, Business Associate Agreements (BAAs), audit logging, and security architecture.
Apps and software · 6 min read
How to build an MVP app: scoping, budget and launch
A practical guide to MVP app development: how to scope core features, choose a tech stack, budget realistically, and test your product with real users.
Apps and software · 5 min read
How to hire app developers: vetting, rates and contracts
A practical guide to hire app developers: comparing agencies vs freelancers, vetting technical portfolios, screening code quality, and avoiding common traps.
Apps and software · 5 min read
Native vs cross-platform apps: costs and tradeoffs
Compare native vs cross-platform apps (React Native, Flutter, Swift, Kotlin): development costs, performance differences, speed to market, and long-term risk.
Apps and software · 5 min read
Why the app discovery phase saves money on software builds
What happens during the app discovery phase: clickable prototypes, technical architecture, feature scoping, and why discovery prevents costly rebuilds.
Apps and software · 6 min read
When does IT outsourcing make sense for a small business?
Learn when IT outsourcing makes sense for your business, what services to delegate, how much it costs, and how to manage external technical partners.