Paid ads · 5 min read
PPC landing pages that convert: a complete guide
Build PPC landing pages that convert paid clicks into real leads. Learn essential layout elements, headline message matching, and mobile design rules.
Straight answers on websites and marketing
Guides on what things cost, how long they take and what actually works, written for business owners by the team that does the work.
Graphic design · 6 min read
Presentation design tips: how to design winning pitch decks
Essential presentation design tips for winning pitch decks: slide structure, typography, chart formatting, storytelling, and avoiding text clutter.
Graphic design · 7 min read
Print design for small business: cards, flyers and brochures
A practical guide to print design for small business: paper stocks, bleed and CMYK specs, business cards, brochures, flyers, and avoiding costly print errors.
Ecommerce · 5 min read
Product page best practices that increase sales
Product page best practices to increase sales in 2026. Optimize mobile image galleries, sticky buy buttons, variant selectors, and social proof elements.
Web design · 6 min read
Progressive web apps: when a PWA beats a native app
Learn what a progressive web app is, how PWAs compare to native mobile apps on cost and features, and when choosing a PWA saves your business money.
Paid ads · 6 min read
Retargeting ads: how they work and how to set them up
A step-by-step guide to retargeting ads. Learn how pixel and server tracking work, how to segment audiences by behavior, and how to avoid ad fatigue.
SEO · 6 min read
Schema markup for small business websites: setup guide
Learn how schema markup helps small businesses stand out in Google with rich snippets, star ratings, and local details, with copy-paste JSON-LD code.
SEO · 6 min read
SEO audit checklist you can run yourself
A step-by-step SEO audit checklist you can run yourself to find indexation problems, broken links, page speed issues, and missing keyword opportunities.
SEO · 5 min read
SEO for a brand new website: launch and ranking plan
A step-by-step SEO strategy for brand new websites: how to build search authority from scratch, avoid sandbox delays, and get indexed fast on Google.
SEO · 5 min read
SEO vs PPC: where should your business spend first?
Compare SEO vs PPC: costs, timelines, conversion rates, and ROI to decide where your business should spend its marketing budget first for maximum growth.
SEO · 6 min read
Service area business SEO: how to rank without a storefront
Learn service area business SEO strategies to rank in Google Maps and local search without a storefront while keeping your residential address hidden.
Ecommerce · 6 min read
Shopify vs BigCommerce for a growing store
Compare Shopify vs BigCommerce for growing online stores in 2026. Evaluate transaction fees, native B2B features, app ecosystems, and sales thresholds.