Paid ads · 6 min read
How much should a small business spend on PPC?
Calculate the right PPC budget for your small business. Learn formula-based ad spending models, cost per click realities, and how to scale ad spend safely.
Straight answers on websites and marketing
Guides on what things cost, how long they take and what actually works, written for business owners by the team that does the work.
Content marketing · 6 min read
How often should a business blog? A realistic guide
Learn how often your business should blog, realistic publishing cadences based on team capacity, and why content quality beats publishing volume for SEO.
Social media · 6 min read
How often to post on social media for business
How often should your business post on social media? Recommended posting schedules for LinkedIn, Instagram, Facebook, and TikTok without burning out.
Apps and software · 6 min read
How to budget for your app's first year
A line-by-line budget for an app's first year: discovery, the build, store fees, hosting, third-party services, maintenance and marketing, with price ranges.
Content marketing · 6 min read
How to build a content calendar you will actually follow
Learn how to build a content calendar your team will actually follow, structure your editorial workflow, manage deadlines, and publish consistently.
Apps and software · 6 min read
How to build a HIPAA-compliant healthcare app
A guide to HIPAA-compliant mobile app development: PHI encryption rules, Business Associate Agreements (BAAs), audit logging, and security architecture.
Apps and software · 6 min read
How to build an MVP app: scoping, budget and launch
A practical guide to MVP app development: how to scope core features, choose a tech stack, budget realistically, and test your product with real users.
Digital marketing · 6 min read
How to choose a digital marketing agency for your business
Learn how to choose a digital marketing agency, essential questions to ask, contract red flags to avoid, and how to verify real client results.
Web design · 6 min read
How to choose a website color scheme that passes WCAG
Learn how to choose a website color scheme that reflects your brand, establishes visual hierarchy, and passes WCAG accessibility contrast tests.
SEO · 6 min read
How to choose an SEO company and avoid bad agencies
Learn how to choose an SEO company for your business: questions to ask, red flags to avoid, realistic pricing models, and how to verify proven results.
Hosting and security · 5 min read
How to choose and register a domain name for your business
A guide to choose a domain name: picking the right extension, trademark checks, domain registrar comparison, WHOIS privacy, and avoiding expensive mistakes.
Branding · 6 min read
How to create a brand style guide for your business
Learn how to create a practical brand style guide: logo rules, color codes, typography hierarchy, brand voice, and digital templates for your team.